NSGA logo Research Newsletter                    Compliments of the National Sporting Goods Association

June 7, 2010 - Vol 12, No. 11
In This Issue
Yoga Continues Participation Explosion in 2009; Team Participation Declines
Leisure Trends: April Specialty Stores Sales Up
April Golf Rounds Bounce Back, but YTD Remains in Negative Territory
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This newsletter is available for free to NSGA members and those interested in NSGA Research. It is transmitted by e-mail twice each month.

 

NSGA research is available on the website (www.nsga.org). The Guest side of our website provides research for non-members of the Association. Additional information is provided for NSGA members. Remember to have your NSGA membership ID number handy when you login to the Member side.

 

NSGA Research Newsletter highlights information from NSGA research as well as from other sources.

 

Thomas B. Doyle

vp/information & research

tdoyle@nsga.org

Ph: 847.296.6742 

Yoga Continues Participation Explosion in 2009; Team Declines

Yoga, which grew by 21.9% in 2008, grew at nearly the same rate in 2009. Data contained in NSGA's annual "Sports Participation -- Series I and II" reports, which are now available, shows yoga with 15.7 million participants in 2009, an increase of 20.9% compared to the 13.0 million in 2008. Since the Association began surveying yoga in 2007 (10.7 million participants), participation has grown by 46.7%.

 

Among sports and activities with 10 million or more participants, fitness activities occupied five of the next six spots on the list. Exercising with equipment (57.2 million participants) showed a 4.0% increase, followed by aerobic exercising (33.1 million) and camping (50.9 million), 3.0% each. Next in line were hiking (34.0 million), 2.8%, and weight lifting (34.5 million), 1.8%, and running/jogging (32.2 million), 1.0%.

 

The overall percentage leader was ice hockey, which showed a 60.0% increase to 3.1 million participants. Several other activities with fewer than 10 million participants showed increases in 2009, including muzzleloading (3.8 million), 11.6%; cross country skiing (1.7 million), 7.4%; alpine skiing (7.0 million), 7.3%; snowboarding (6.2 million), 5.7%; and airgun target shooting (5.2 million), 4.3%.

 

Exercise walking, the No. 1 sports and recreation activity on the survey with 93.4 million participants, showed its first ever decline, 3.4%. The only other fitness activity to decline was working out at a club, which slipped 2.6% to 38.3 million participants.

 

Among traditional team sports, basketball participation was down 5.0% to 24.4 million; tackle football, down 6.2% to 8.9 million; softball, down 7.9% to 11.8 million, volleyball, down 11.7% to 10.7 million, and baseball, down 13.5% to 11.5 million. That contrasts with 2008 increases in soccer (12.5%), basketball (6.4%), softball (3.6%) and volleyball (1.0%). Gymnastics (3.9 million) and wrestling (3.0 million) were surveyed in 2009 but not in 2008.

 

Other activities newly surveyed for the 2009 report include target archery, dart throwing, kayaking, and table tennis.

 

Click here for a complete chart.

 

For this survey, a participant is someone age seven or older who takes part in the sport or activity more than once in a calendar year. "Sports Participation in 2009 -- Series I and II" cover 45 sports, recreation and fitness activities. Participation rates for all the sports surveyed may be viewed on the NSGA website (www.nsga.org).

 

These reports have been published by NSGA for more than 25 years. They provide data on total 2009 participation, frequency of participation, and mean (average) and median (mid-point) number of participation days. Single-time participation, which is not counted in the total, is included separately.

 

Demographic data on participants includes gender, age, mean and median age by gender, gender by age, household income, and education of male and female head of household. Geographic analysis includes nine census regions and metro area size. Presence of children is also noted.

 

In addition to Series I and II, state-by-state data will be available in "Sports Participation in 2009: State-By-State." This report covers 33 sports and activities, and provides data on total participation, frequency of participation and total participation days.

 

For more information on pricing for these and other NSGA research reports, please contact the NSGA Research Department, (847) 296-6742, ext. 108, or e-mail: dkasen@nsga.org. Information is also available on the NSGA web site, www.nsga.org.

 

Leisure Trends: April Specialty Stores Sales Up

Whoever predicted specialty retailing was on its last legs a year ago was skating on very thin ice. According to preliminary numbers for April, each of the human powered sports tracked by Leisure Trends Group (LTG) show increases compared to April 2009.

 

Specialty running stores are up 18.7%. Outdoor specialty, chain and Internet stores advanced 15%. Paddle sports are up an impressive 17.6%, and athletic apparel, 8.7%. Scuba retailers breathed new life by increasing 2.7%.

 

Running stores registered the most impressive growth, up each month since April 2009 when sales were flat. All channels of outdoor grew, with the smallest -- the Internet -- up 44%.

 

Bicycle sales in independent bicycle dealers recorded a 17.5% increase over March 2010 with sales of $384 million, the best month to date since Leisure Trends started tracking sales in the cycling industry last May. With the upcoming release of May data, LTG will begin showing year over year comparisons from Independent Bicycle Dealers (IBDs).

 

The data come from the LTG's Topline RetailTRAK™ which are available free to retailers and suppliers for the remainder of 2010.

 

April Golf Rounds Bounce Back, but YTD Remains in Negative Territory

After three consecutive months of declines, the National Rounds Played Report from Golf Datatech, in partnership with the National Golf Foundation, showed a 10.5% increase in April. Year to date, rounds played are down 3.0% compared to the first four months of 2009, a significant improvement from the negative 12.4% YTD for the first quarter of 2010. The reporting is based on data from 3,850 courses.

 

Public access play in April increased 11.6%, and private course activity was up 6.9%.

 

By region, the West North Central (+29.6%) and East North Central (+28.9%) showed the greatest increases in April versus April 2009. The Mid-Atlantic region reported an increase of 15.5% versus April 2009. The only region to record a decline in April was the Pacific (-7.9%).

 

Rounds played for the entire year of 2009 were down 0.6% versus the 12 months in 2008. For 2008, they were down 1.8%. For 2007, rounds played were down 0.5%; in 2006, they had been up 0.8%.

 

For a full description of NSGA research available, go to the NSGA website, www.nsga.org, and click on Information Center & Statistics. NSGA research reports are available to purchase on the NSGA website or by contacting Dan Kasen in the NSGA Research Department, (847) 296-6742, Ext. 108; e-mail: dkasen@nsga.org.
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